Sunday, October 28, 2007

Strong Halo 3, PC Sales Lift Microsoft

Since the first Halo came out in the 2000's, the game along with Microsoft has lead the gaming world. The franchise has set records for sales of the games for XBox and XBox 360 with three different games, each with records. The games have revolutionized the way that video games are made and when Halo 3 came out in on September 25, 2007 Microsoft's profit increased for the quarter from $15.6 billion to $16.1 billion. After Halo 2 came out more than two years ago and set new records for sales the hype for Halo 3 already started and the demand for the game was very high. This increase in the stock, demand, profit, and revenue make Microsoft who is already a huge power in the market for computers, a legendary company who can control so many things. They are already the world's largest softeware maker and in a market where there is high demand for personal computers loaded with its Microsoft Windows operating system gives them the ability to control their own destiny. They can now raise prices and raise wages as the demand for their services arwe so high that they can get away with increasing prices. But that doesn't seem like it's in the cards as in the future it looks like Microsoft will keep their prices the same as analysts say that they will keep earning their fair share of billions of dollars. When a company like Mircosoft that can make millions off a video game when they already make billions off of computers, they can control the market in ways that many other companies can't. With control like that they can make moves to their prices and wages in anyway that they feel will benefit their company.

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